Customers aren’t biting on prize-linked savings accounts

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The board sets an adjusted EBITDA target for each executive that accounts for his responsibilities. unlikely to see a train wreck,” Blaydon said. For customers, that means the lights aren’t likely.

Strike it rich (or not) with a prize-linked savings account. In 2014, Americans spent more than $70 billion on lottery tickets, according to the North American Association of State and Provincial Lotteries. Meanwhile, about 1 in 4 Americans has no emergency savings, according to a June 2014 Bankrate survey.

Prize-linked savings accounts exist in other countries, and they’re rather popular. While everyone loves prizes, they’re aimed at a specific part of the population: lower-income people who.

Can the lure of a lottery jackpot spur people to save more money in the bank? That is the question benjamin iverson wondered when he started researching prize-linked savings (PLS) accounts.

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Prize-linked savings is the concept of using the chance to win a prize to incentivize personal savings. A prize-linked savings account or PLSA (also called a lottery-linked deposit account) is a savings account where some of the interest payment on bank deposits or marketing dollars are distributed as prizes based on chance.

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But even with a chance to win money, most customers still aren’t saving. Twenty-nine states (including Wisconsin) now permit credit unions or banks to offer "prize-linked" savings accounts, according to the National Conference of State Legislatures.

Prize-linked savings (PLS) products are an innovative way to help individuals save, linking the fun and excitement of winning to savings. It’s a win-win for consumers – they set some money aside into a special savings account, gain interest and earn chances to win prizes.

States Are Allowing Bank Accounts to Link Savings to Prizes. Customers Aren’t Biting.

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"When you get to the store, you aren’t. saving options-but at the same time, they increase revenues for the supermarket," McKeever says. MORE: Prevention’s Cleanest Package Food Awards 2017 Some.

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